A few words about ourselves:

Backbeating Promotions (Back-Promo) was initially formed in 2004 in Mid-Wales (UK) partially taking over some of the business aspects of Backbeating  Sounds, a small Non-Profit organisation dealing with music related projects. Since 2006 Backbeating Promotions initiated 3 independent production projects that make up the majority of our business activity until today.

We are a UK registered, family business. All of our cables are designed, produced  and sold directly by ourselves without any intermediary distributors. Since 2011 we  maintain two workshops, one in Wales (UK) and one in Halkidiki (Greece). Since our living and work is shared between the two countries, our cables are made and sent by either of our two workshops depending on where we are based at the time of your order. As it is expected our cables are made by the same people and we use exactly the same materials, processes and quality control, regardless the place of production. Typically we are based in the UK between October and June while the rest 3 months of the year we are based in Greece. We always mention during our communication where are our cables sent from so that our customers have a clear idea of the delivery times and postal charges.

We are a small business and we wish to remain so. However, we work in a  very diverse production environment in order to maintain a truly handmade nature throughout our projects. This means that the volume of production is very small and we can only supply in limited quantities.  These limitations in the volume of production are outweighed by our ability to innovate and constantly improve our designs going beyond the standards of today's market. The ability to create one-off test products at low costs (since there is only minimal need for 3rd party  manufacturing) allows us to work on new ideas constantly, and be able to offer these products at very attractive prices free from added costs. At the same time it enables us to offer custom options depending on the individual requirements of our customers at reasonable prices. Our pricing is a direct reflection of the cost of materials  and the work required for the production. All distribution is done directly by ourselves.

If you would like some more details about our projects please do not hesitate to contact us at info@back-promo.co.uk

This website is dedicated to some of our work with OCC silver handmade cable designs (Gaia and Clio Series). However, we do develop and work with hundreds of designs for the same application using a broad range of materials. We do not make cables and then try to justify their designs based on a subjective interpretation of their performance or on theories borrowed by various disciplines. Our designs are developed based on certain scientific principles, aim at achieving specific electrical parameters and they are evaluated based on their success or not to prove their design aims in practice.

We are not affiliated with any audio related companies and we do not promote our work or participate on online forums. Public reviews and comments on our work can be freely made by anyone and simply represent  the reviewers’ opinion regardless if they are positive or not. We do keep  our distance from anything that has to do with exposure and promotion  done by anyone. We are very specific on what we do and the reasons we do it for and if anyone wishes to have our opinion on a matter he/she is welcome to contact us directly

It has been really pleasing over the past years to read reviews that have praised our work but even so, our work has often been praised for the wrong reasons and we would not want to encourage such a thing. However, what  has been extremely satisfactory and valuable to us is receiving the unsolicited, honest feedback by our customers. We do not use such feedback for publicity purposes but it allows us to evaluate our products, make improvements where necessary and further expand our lines based on the real needs of the consumer.

About our cables:

All of the Clio & Gaia cables are entirely handmade using some of the purest single crystal silver wire produced with the Ohno Continuous Casting process. We offer a variety of hi-fi, analogue interconnect cables. These are all built in house using raw materials. This means that we do not use off the reel bulk cables or even factory insulated conductors and we can work on custom designs tailored precisely to the needs of the individual project. There are no superficial charges for bespoke and special orders. We offer the option to our customers to have the cable they need based on their specifications.

Our cables are professionally built, and each of them is based on a coherent design, so that they can deliver a consistent, hi-end performance under all conditions and deal with the most demanding environments and components. Building the cables ourselves and supplying them directly to our customers allows us to offer them at very competitive prices that represent the actual cost of materials and the labour required for each cable to be produced. Our pricing is not there to reflect claims about purity, "best performance" and superficial marketing strategies.

Good quality parts and materials are essential but not adequate to guarantee a good performing cable. The design and assembly is what determines whether these parts and materials are properly matched and used to their full potential. We constantly develop and test new designs which is one of the advantages of being able to create one-off cables as opposed to using pre-manufactured ones. We aim at describing our cables as clearly as possible providing information and photos that show exactly how each cable is formed rather than hiding under a nice jacket. Of course in reality, this may indicate very little about the actual performance of a cable but it is an initial, clear indication that the price you pay for each of the designs is fully justified by the quality of work in producing these cables.

A high end cable is not simply a bundle of wires screened with a copper braid and covered with a PET sleeve. The cable design and its assembly should produce consistent results. Measurements should be taken and values that can guarantee a good performance should be in place instead of wishful thinking. A cable should be trusted the same way as any component on your signal path.

We research and develop new designs regularly (which accounts for most of our work). Many of such designs have no commercial scope and we do not offer them for sale simply because the cost of their production could not be justified by the potential benefits; at least in our opinion. Here we have selected two distinctive lines of interconnect cables that we believe represent best value for money - the Clio and the Gaia series - each having its own origins and fulfilling different aims. Our cables feature various geometries so that we can obtain different results. The designs have been developed through extensive testing and we are confident that they are at least the best you can find in their price range. Some of them are quite complex and time consuming to produce at such high standards. Even the simplest ones incorporate such details in their construction and make use of all the materials we  consider essential in order to produce the desired results.

Our phono and line level interconnect cables are fully shielded. Although screening/shielding is not always necessary (it depends on the presence of EMI and RFI in the user's  environment) we strongly advise you to look for a well shielded cable unless you are absolutely confident that you will use it in an  interference free environment. We ensure that the methods of shielding  and the quality of the shields that we use meet the highest standards. Primary shielding is typically offered by using dense silver plated OFC copper braids that obtain some of the highest possible levels of optical coverage. Some of our designs involve a combination of braided shields and/or other screening methods in order to achieve enhanced protection in very demanding environments.

The most important aspect of a cable is its sonic performance; and this performance depends on the architecture of the cable and how well it matches the interconnected components. We do however, care a lot about our cables being user friendly, durable and having a professional finish. The outer braids, sleeves and finishing details on our cables are not a fancy dress to cover a cheap construction but the final touch to an exceptional design. Despite the use of pure silver and extensive shielding, our cables are flexible yet very durable and have a discreet profile. We do not use long pieces of heatshrink to brand them neither do we dress improperly insulated conductors with a mere outer  sleeve. Everything is professionally assembled and finished to offer a  user friendly product that will last for a lifetime.

We do what we do because we love it and we make a living out of it. This pretty much describes our entire approach on our business. We do not follow a typical business model and we have no intention in expanding (in terms of size). We are happy with the way we work. It allows us to be creative, get a satisfaction out of what we make and keep an honest and personal contact with our customers. We can operate free from any pressure to produce what current fashion dictates and we can create based on what our research and experience has proven to be the best choice. Often people think that by offering many cable designs, options, constant upgrades and wide price ranges we try to sell even more and create an artificial need for better and more expensive cables. This is far from the truth. We are committed in creating the best we can and constant research and  improvement is part of the entire process. On the other hand our cables are built to meet needs and requirements that are different from one customer to the other. The fact that we can create a great cable for relatively little money it does not mean that this is the best we can do. So when some of our cables cost hundreds of pounds they are not there to generate extra profit but to show that when a certain budget is available we can materialize designs that require a lot more work and involve materials of much higher costs.

For any further information on our cables please feel free to send us an email at info@back-promo.co.uk

Yannis Tome Audio Cables, 36 Dinas Terrace, Aberystwyth, Ceredigion, SY23 1BT, U.K / Yannis Tome, Startoni, Halkidiki, 63082, GREECE

© 2018. Y. Tome Audio Cables