We do not promote our cable designs based on a subjective interpretation of their performance or on theories borrowed by various disciplines. Our cables are being developed based on certain scientific principles, they aim at achieving specific electrical characteristics and they are evaluated according to their success or not to prove their design aims in practice.
We are not affiliated with any audio related companies and we do not produce promotional literature about our work or participate / advertise our products on online forums. Public reviews and comments on our work can be freely made by anyone and they simply represent the reviewers’ opinion regardless if they are positive or not. We do keep our distance from anything that has to do with exposure and promotion done by anyone. We are very specific on what we do and the reasons we do it for and we are happy to respond to any enquiries about our work and products.
It has been really pleasing over the past years to read reviews that have praised our work, but even so, our work has often been praised for the wrong reasons and we would not want to encourage this. However, what has been extremely satisfactory and valuable to us is receiving the unsolicited, honest feedback by our customers. We do not use such feedback for publicity purposes but it allows us to evaluate our products, make improvements where necessary and further expand our lines based on the real needs of the customer.
We do what we do because we love it and we make a living out of it. This pretty much describes our entire approach on our business. We do not follow a typical business model and we have no intention in expanding. We are happy with the way we work. It allows us to be creative, get a satisfaction out of what we make and keep an honest and personal contact with our customers. We can operate free from any pressure to produce what current fashion dictates and we can create based on what our research and experience has proven to be the best choice. Often people think that by offering many cable designs, options, constant upgrades and wide price ranges we try to create an artificial need for better and more expensive cables. This is far from the truth. We are committed in creating the best we can and constant research and improvement is part of the entire process. Furthermore, our cables are built to meet needs and requirements that are different from one customer to the other.
Naturally, some of our cables are considerably more expensive than others. Such cables do not generate additional profit. They simply demonstrate that when a higher budget is available we can materialize designs that require a lot more work and involve materials of much higher costs.